Blog
Browse skin and beauty stories by topic.
K-Beauty Places Born as Complex Cultural Spaces
Cosmetics brand stores are evolving beyond simple retail into spaces that offer a fuller experience and express brand values in a sensory way. Here are four K-beauty hotspots: Amore Seongsu, EUYIRA Showroom, Leco_de Cafe, and House of AROMATICA.
Enjoy Myeongdong, where K-beauty and K-pop meet
Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit.
K-Beauty at Its Finest: Flagship Stores
Explore four flagship stores where you can experience the essence of K-beauty. Each space offers more than shopping, with its own concept and atmosphere.
AMOREPACIFIC / K-Beauty Makeup Class
Join a makeup class that shares beauty trends. Experience K-beauty culture firsthand at Amore Seongsu.
2023 Seoul Hallyu Travel Guide “Person:able Seoul”
Discover the charm of Seoul with the 2023 Seoul Hallyu Travel Guide “Person:able Seoul,” highlighting five vibrant districts in the city.
More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.
espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. In addition to touch-ups by a professional makeup artist, there is also a chance to make your own powder.
A Special Seoul Trip into K-Content Soul Spots
Seoul is where K-content began, and it is full of Soul Spots where you can visit places connected to dramas, films, and songs in person. Discover special Seoul travel spots for anyone who loves Hallyu.
Bukchon Hunters’ Curated Souvenir Shopping Playlist
Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.
Bukchon Hunters Local Experience Playlist
This playlist connects hands-on traditional craft experiences, hanbok snapshot sessions, and everyday activities in Bukchon, where old alley charm and the character of small local shops coexist. To feel Bukchon more deeply, check the visitor notes and etiquette before you go.
K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
The 2025 K-Content Seoul Travel Week’s “Soul Spot Travel Information Center” is an immersive experience space that recommends Soul Spots, filming locations for K-dramas, K-pop, and films, based on each visitor’s emotional keywords. Around Gwanghwamun Square and Seoul Plaza, visitors can enjoy programs that introduce Seoul’s notable places in a more emotional way.
Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small businesses. This playlist shows three ways to enjoy Bukchon: a hearty meal, Bukchon's street food, and cafés for a leisurely break.
