Seoul
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Shinsegae Department Store Gangnam Branch
Shinsegae Department Store Gangnam Branch offers a comfortable shopping environment with a luxurious, modern European-style interior. It is a multi-purpose shopping space where you can enjoy shopping, culture, and dining all at once.
Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. It is a complex cultural space with shops selling traditional and modern crafts, and each floor offers something small and interesting to browse.
Times Square
Times Square is a new urban entertainment and cultural complex where commerce, business, culture, and leisure come together. It is also well known as a new date spot in Yeongdeungpo.
Lotte Department Store Main Branch
Lotte Department Store Main Branch in Myeongdong is one of the area’s best-known shopping spaces, with everything from mid-priced brands to luxury labels. It also offers duty-free shopping and other attractions beyond shopping.
Itaewon Street
Itaewon is a place where people of different nationalities and ethnicities gather, and where you can enjoy food from around the world and an exotic atmosphere. It is also a place to experience shopping and dining around Itaewon Furniture Street and Gyeongnidan-gil.
Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s and still gathers all kinds of rare items. From clothing and shoes to electronics, old books, and movie posters, it offers a wide range of goods, with Sunday afternoons the best time to shop.
Shopping in Myeong-dong
Myeong-dong is regaining its former fame as major brands aggressively open flagship stores in the area. From shoes and clothing to cosmetics and global brands, it’s an easy place to enjoy shopping.
Dongdaemun Shopping Town
Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail.
Jongno Jewelry Street / Arcade
Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume.
Sinsa-dong Garosu-gil
Sinsa-dong Garosu-gil is one of Seoul’s must-visit hot spots, known for date outings, shopping streets, and cafés with a pleasant atmosphere. It is also a nice place for a walk, with shops and galleries to browse along the way.
Insadong-gil
Insadong remains one of Seoul’s signature streets. Antiques shops, galleries, traditional eateries, and landmarks such as Ssamziegil and the Mokin Museum come together here.
Lotte World Tower, HUNTR/X’s Soul Spot
Discover Lotte World Tower, the inspiration behind HUNTR/X’s residence in Netflix’s original animated film K-Pop Demon Hunters. From a Soul Spot angle, this guide shares practical tips and stories for making the most of a visit.
