Myeongdong
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Enjoy Myeongdong, where K-beauty and K-pop meet
Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit.
Lotte Department Store Main Branch
Lotte Department Store Main Branch in Myeongdong is one of the area’s best-known shopping spaces, with everything from mid-priced brands to luxury labels. It also offers duty-free shopping and other attractions beyond shopping.
