K-Beauty
Browse skin and beauty stories by topic.
K-Beauty Places Born as Complex Cultural Spaces
Cosmetics brand stores are evolving beyond simple retail into spaces that offer a fuller experience and express brand values in a sensory way. Here are four K-beauty hotspots: Amore Seongsu, EUYIRA Showroom, Leco_de Cafe, and House of AROMATICA.
AMOREPACIFIC / K-Beauty Makeup Class
Join a makeup class that shares beauty trends. Experience K-beauty culture firsthand at Amore Seongsu.
More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.
espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. In addition to touch-ups by a professional makeup artist, there is also a chance to make your own powder.
Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space.
