Jongno
Browse skin and beauty stories by topic.
Bukchon Hunters’ Curated Souvenir Shopping Playlist
Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.
Bukchon Hunters Local Experience Playlist
This playlist connects hands-on traditional craft experiences, hanbok snapshot sessions, and everyday activities in Bukchon, where old alley charm and the character of small local shops coexist. To feel Bukchon more deeply, check the visitor notes and etiquette before you go.
Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small businesses. This playlist shows three ways to enjoy Bukchon: a hearty meal, Bukchon's street food, and cafés for a leisurely break.
Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. It is a complex cultural space with shops selling traditional and modern crafts, and each floor offers something small and interesting to browse.
Jongno Jewelry Street / Arcade
Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume.
