Insadong
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Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. It is a complex cultural space with shops selling traditional and modern crafts, and each floor offers something small and interesting to browse.

Insadong-gil
Insadong remains one of Seoul’s signature streets. Antiques shops, galleries, traditional eateries, and landmarks such as Ssamziegil and the Mokin Museum come together here.