K-Beauty Spots
Browse skin and beauty stories by topic.
K-Beauty Places Born as Complex Cultural Spaces
Cosmetics brand stores are evolving beyond simple retail into spaces that offer a fuller experience and express brand values in a sensory way. Here are four K-beauty hotspots: Amore Seongsu, EUYIRA Showroom, Leco_de Cafe, and House of AROMATICA.
Enjoy Myeongdong, where K-beauty and K-pop meet
Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit.
K-Beauty at Its Finest: Flagship Stores
Explore four flagship stores where you can experience the essence of K-beauty. Each space offers more than shopping, with its own concept and atmosphere.
AMOREPACIFIC / K-Beauty Makeup Class
Join a makeup class that shares beauty trends. Experience K-beauty culture firsthand at Amore Seongsu.
More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.
espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. In addition to touch-ups by a professional makeup artist, there is also a chance to make your own powder.
Gloshell Arrives at ANZ Pharmacy in Seongsu
Gloshell is now available at ANZ Pharmacy in Seongsu. See the Squalane Melt Lip Balm and 3 Second Skinbooster Serum in person and plan a simple skincare stop on your Seongsu route.
