wet n wild Ultimate Brow Brow Pen | Taupe

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Ingredients

Full ingredient list as published on the official product page, in descending order of content.

Ingredient overview

20ingredients found

18 · 90%ingredients grouped by use

7types of use

Hydration3

Skin conditioning6

Skin softening3

Moisture retention5

Texture · feel12

Preservation · stability2

Fragrance3

Counts show formula structure, not concentration, clinical efficacy, or a safety score.

What the ingredients do

Draws in moisture

BUTYLENE GLYCOL · GLYCERIN · PROPYLENE GLYCOL

Pulls water from the air and the layers below into the outer skin layer.

See the 2 declared functions

Draws in and holds moistureHUMECTANT: BUTYLENE GLYCOL · GLYCERIN · PROPYLENE GLYCOL
Draws moisture into the skinSKIN CONDITIONING - HUMECTANT: GLYCERIN · PROPYLENE GLYCOL

Softens the skin

CAPRYLYL GLYCOL · SIMETHICONE · PEG-40 HYDROGENATED CASTOR OIL

Fills the gaps between skin cells so the surface feels smooth.

See the 1 declared functions

Makes skin soft and smoothSKIN CONDITIONING - EMOLLIENT: CAPRYLYL GLYCOL · SIMETHICONE · PEG-40 HYDROGENATED CASTOR OIL

Skin conditioning

BUTYLENE GLYCOL · CAPRYLYL GLYCOL · ETHYLHEXYLGLYCERIN · SIMETHICONE · PROPYLENE GLYCOL · XANTHAN GUM

CosIng's broadest category. On its own it does not say what the ingredient does.

See the 2 declared functions

Keeps skin in good condition (CosIng catch-all)SKIN CONDITIONING: BUTYLENE GLYCOL · CAPRYLYL GLYCOL · ETHYLHEXYLGLYCERIN · SIMETHICONE · XANTHAN GUM
Skin conditioning not covered aboveSKIN CONDITIONING - MISCELLANEOUS: PROPYLENE GLYCOL

Keeps moisture in

GLYCERIN · ACRYLATES COPOLYMER · STYRENE/ACRYLATES COPOLYMER · AMMONIUM STYRENE/ACRYLATES COPOLYMER · POLYACRYLIC ACID

Forms a film on the surface against evaporation and outside irritants.

See the 2 declared functions

Leaves a thin film where appliedFILM FORMING: ACRYLATES COPOLYMER · STYRENE/ACRYLATES COPOLYMER · AMMONIUM STYRENE/ACRYLATES COPOLYMER · POLYACRYLIC ACID
Protects skin from outside irritantsSKIN PROTECTING: GLYCERIN

Cleanses

PEG-40 HYDROGENATED CASTOR OIL · XANTHAN GUM · CETEARETH-25 · SODIUM LAURYL SULFATE

See the 3 declared functions

Surfactant that lifts dirtSURFACTANT - CLEANSING: PEG-40 HYDROGENATED CASTOR OIL · XANTHAN GUM · CETEARETH-25 · SODIUM LAURYL SULFATE
Washes away surface impuritiesCLEANSING: CETEARETH-25 · SODIUM LAURYL SULFATE
Creates foamFOAMING: SODIUM LAURYL SULFATE

Mixes oil and water

POLYACRYLIC ACID · PEG-40 HYDROGENATED CASTOR OIL · XANTHAN GUM · CETEARETH-25

Emulsifiers and solubilisers. They build the formula.

See the 2 declared functions

Mixes and holds oil and water togetherSURFACTANT - EMULSIFYING: PEG-40 HYDROGENATED CASTOR OIL · XANTHAN GUM · CETEARETH-25
Keeps an emulsion from separatingEMULSION STABILISING: POLYACRYLIC ACID · XANTHAN GUM

Texture and feel

BUTYLENE GLYCOL · GLYCERIN · ACRYLATES COPOLYMER · POLYACRYLIC ACID · PPG-2 METHYL ETHER · SIMETHICONE · PROPYLENE GLYCOL · HECTORITE · XANTHAN GUM · CETEARETH-25

Viscosity, solvents and spreadability: how the product feels on the skin.

See the 7 declared functions

Adjusts thicknessVISCOSITY CONTROLLING: BUTYLENE GLYCOL · GLYCERIN · POLYACRYLIC ACID · PROPYLENE GLYCOL · HECTORITE · XANTHAN GUM · CETEARETH-25
Base that dissolves other ingredientsSOLVENT: BUTYLENE GLYCOL · GLYCERIN · PPG-2 METHYL ETHER · PROPYLENE GLYCOL
Holds powders togetherBINDING: ACRYLATES COPOLYMER · POLYACRYLIC ACID · XANTHAN GUM
Removes unwanted foamANTIFOAMING: SIMETHICONE
Absorbs water or oilABSORBENT: HECTORITE
Adds bulkBULKING: HECTORITE
Turns the formula into a gelGEL FORMING: XANTHAN GUM

Colour and shine

STYRENE/ACRYLATES COPOLYMER · AMMONIUM STYRENE/ACRYLATES COPOLYMER

See the 1 declared functions

Makes a clear formula opaqueOPACIFYING: STYRENE/ACRYLATES COPOLYMER · AMMONIUM STYRENE/ACRYLATES COPOLYMER

Keeps microbes from growing

PHENOXYETHANOL · SODIUM DEHYDROACETATE

See the 2 declared functions

Stops microbes growing in the productPRESERVATIVE: PHENOXYETHANOL · SODIUM DEHYDROACETATE
Inhibits microbial growthANTIMICROBIAL: PHENOXYETHANOL

Keeps the product stable

GLYCERIN · SODIUM LAURYL SULFATE

Protects the formula from pH drift, metal ions and light. Not a preservative.

See the 1 declared functions

Makes alcohol undrinkableDENATURANT: GLYCERIN · SODIUM LAURYL SULFATE

Fragrance-related

GLYCERIN · PPG-2 METHYL ETHER · PEG-40 HYDROGENATED CASTOR OIL

See the 1 declared functions

Gives the product a scentPERFUMING: GLYCERIN · PPG-2 METHYL ETHER · PEG-40 HYDROGENATED CASTOR OIL

See 20 other ingredients · 20 total

1Ingredients