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Working with overseas creators: where ingredient explanations get lost in translation
When brands collaborate with creators abroad, a surprising number of problems come from translating ingredient and benefit explanations. Korean materials get passed along as-is and end up meaning something quite differen
0 0Creator briefs: how much should a brand actually specify?
Anyone running creator collaborations hits the same tension: the tighter the brief, the safer it feels, but the more awkward the content gets. What brands usually want locked in The product name, key ingredient and how t
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