Before buying K-beauty, which kind of review do you trust most?
There are more places to hear about products than ever, and more noise. Before ordering, people usually check:
- Influencer reviews: you see it on skin, but check whether it's sponsored
- Ingredient breakdowns: show the formula logic, not whether it suits you
- Ordinary user reviews: lots of them and realistic, but skin types vary
- Testing in store: the most reassuring, but not always possible
- Friends' recommendations: you know their skin, so it's useful context
Poll
Which do you trust most before buying?
- Influencer reviews
- Ingredient breakdowns
- Ordinary user reviews
- Testing in store
- Friends' recommendations
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Ever bought something on the strength of reviews and it didn't suit you at all? Where did the signal go wrong?
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