Olive Young opened its first US store in Pasadena, with five more planned
No need to fly to Myeongdong for the Olive Young experience any more, at least if you live near LA. The Korean health and beauty chain opened its first US store in Pasadena on May 28, 2026.
What is inside, per the report:
- About 5,000 products from 400 brands in 8,647 sq ft
- Brands such as MEDIHEAL, Anua, Torriden and the haircare line Mise-en-scène
- Skin diagnostics, scalp analysis, cleansing stations and free skin consultations, modelled on the Seoul flagship
- Five more US stores planned within a year, West Coast first, then East Coast cities such as New York
The numbers behind the move: the US was K-beauty's top market in 2025, at 54% of overseas online sales, up from 18% in 2022.
If you have visited both Pasadena and a Seoul store, how did they compare? And which city should get the next one?
#OliveYoung #KBeauty #LosAngeles
Source: UPI — Olive Young opens 1st U.S. store as K-beauty booms
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