Olive Young's K-beauty edit is now inside 500+ Sephora stores in the US
Since August 20, 2026, Sephora has been selling an Olive Young-curated K-beauty selection across the US.
The basics:
- 19 Korean brands, including Abib, BANILA CO, beplain, Cell Fusion C, make p:rem, Torriden and WELLAGE
- In more than 500 Sephora stores and on sephora.com
- A dedicated Olive Young space at Sephora's Times Square flagship in New York
- Next stops named by Sephora: Hong Kong, Singapore, Malaysia, Thailand and other markets through 2026 and 2027
The partnership was first announced in January. For shoppers it mostly means one thing: you can swatch and sniff Korean products before buying, instead of ordering blind.
The open question is price and range. Forums are already comparing US shelf prices with Olive Young's own global site, and some people wish the list were bigger.
Which Korean brand would you most want to see on that shelf next?
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