Lines around the block for a men's beauty popup: the numbers behind it

When CJ Olive Young opened its first Men's Beauty popup in Seoul, the turnout surprised a lot of people. The Korea Times put numbers on it.

From the report:

• Over 12,000 visitors in 10 days (Aug. 30 to Sept. 8, 2024), with a line of about 50 meters on opening day.

• Around 80% of visitors were men.

• Men's cosmetics sales at Daiso rose 154% from January to July 2024.

• One company's men's skincare line passed 1 billion won a month through Olive Young alone.

What men are actually buying:​the article describes a focus onlow-intensity grooming: evening out skin tone and covering blemishes, often with products that mix skincare and light makeup, rather than full-face looks.

The takeaway many industry watchers draw: in Korea, men's beauty has moved from "shaving aisle" to a proper shopping category with its own trends.

Would you visit a men's-only beauty store, or do you prefer shopping the general aisles?

#MensGrooming #OliveYoung #KBeauty

Source: The Korea Times — Men's makeup market begins to heat up in Korea