Fake K-beauty: 6 red flags before you pay
The more popular a Korean product gets, the more copies turn up on marketplaces and reseller accounts. Skincare forums keep repeating the same clues:
- Price far too low. If it costs much less than on the brand's official store, be suspicious.
- No local label. In many countries, legally imported products carry a sticker with importer details. If there's nothing but Korean packaging, ask where it came from.
- Batch and date. Look for a printed or embossed batch code. Ink that rubs off or no date at all are bad signs.
- Different smell or texture. Many people compare with a unit from an official shop and notice right away.
- Stock photos only. A serious seller can show the real item.
- Odd fonts and colours on the box, typos in the Korean or English text.
Safest bet: the brand's official store, authorised distributors or large chains.
Has anything ever arrived that didn't look like the original? What tipped you off?
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