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Namsan Seoul Tower, Saja Boys’ Soul Spot

Namsan Seoul Tower, Saja Boys’ Soul Spot

Namsan Seoul Tower is the setting for Saja Boys in Netflix’s original animation K-Pop Demon Hunters. This guide explores its atmosphere, seasonal beauty, and practical ways to enjoy one of Seoul’s defining landmarks.

Seoul Through the Lens of Hollywood Stars

Seoul Through the Lens of Hollywood Stars

From scenic nature and living tradition to fashion, shopping districts that set the pace for global trends, and dishes that satisfy even famous appetites, Seoul carries plenty of Hallyu appeal. Begin a different kind of Hallyu journey in the Seoul chosen by t...

Dongdaemun General Market

Dongdaemun General Market

Opened in 1970, Dongdaemun General Market has been a long-time fixture of the Dongdaemun Market area for more than 40 years. This large specialist market sells everything from fabric and clothing materials to accessories and some bridal and household items, and its 5th floor is known as a handmade haven.

Seongsu Handmade Shoe Street

Seongsu Handmade Shoe Street

Just a short walk from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street is Korea’s largest handmade shoe production district. Seongsu Cafe Street is also close by, making it easy to pair shopping with a relaxed café stop.

Amore Flagship Store (Seongsu)

Amore Flagship Store (Seongsu)

Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space.

Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street

Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street

Yeonmujang-gil in Seongsu-dong is a culture-rich street in Seongdong-gu, Seoul, where remnants of its factory past now sit alongside a contemporary urban mood. From Daelim Warehouse and Dior Seongsu to cafes, galleries, select shops, and pop-up stores, it cap...

Musinsa Terrace Seongsu

Musinsa Terrace Seongsu

Musinsa Terrace Seongsu is a fashion and culture space where visitors can experience brands from Musinsa’s online platform in person. The venue also features pop-up exhibitions, brand campaigns, showcase events, and O2O services.

MUSINSA Store Seongsu at Daelim Warehouse

MUSINSA Store Seongsu at Daelim Warehouse

MUSINSA Store Seongsu at Daelim Warehouse is MUSINSA’s third offline location, following the stores in Daegu and Hongdae. Set within the original structure of the iconic Daelim Warehouse in Seongsu, it has been transformed into a pared-back space that puts th...

Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong

Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong

Opened in Seongsu-dong in 1963, Monami FACTORY now lives on as Monami Store Seongsu. Visitors can explore Monami products up close, make DIY items, and join a hands-on experience in a distinctive Seongsu setting.

Seongsu Kuoca | A Fresh Handmade Skincare Experience

Seongsu Kuoca | A Fresh Handmade Skincare Experience

Kuoca is a premium skincare brand crafted by artisans’ hands. In Seongsu, enjoy a fragrant, sensory handmade beauty experience.

Gloshell Arrives at ANZ Pharmacy in Seongsu

Gloshell Arrives at ANZ Pharmacy in Seongsu

Gloshell is now available at ANZ Pharmacy in Seongsu. See the Squalane Melt Lip Balm and 3 Second Skinbooster Serum in person and plan a simple skincare stop on your Seongsu route.