# Sulwhasoo Flagship Store

Canonical: https://ai.gloshell.com/blog/en/sulwhasoo-flagship-store-seoul-guide
Language: en
Published: 2026-05-12T06:28:46.366Z
Updated: 2026-05-12T10:38:27.000Z
Categories: Seoul Shopping
Tags: Sulwhasoo Korea, Sulwhasoo Flagship Store, Sulwhasoo, Dosan Park things to do, Apgujeong things to do, Seoul beauty store, beauty, Korean cosmetics store, beauty flagship store, Apgujeong sights, Korean beauty store
Products: None

Summary: This five-story Sulwhasoo flagship store with a golden design is located in Gangnam, Seoul. Visit this Seoul beauty space created with years of Asian beauty experience and wisdom to discover various products.

## Content

The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwhasoo flagship store, created with years of Asian beauty experience and wisdom, you can experience eternal beauty. On the first floor of the building, you can learn about the brand’s history, which began in 1996, and test and purchase a variety of Sulwhasoo products. A terrace area is also available where you can look out over the beautiful Seoul skyline.

![설화수 플래그십 스토어](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-01.webp)

![설화수 스파라고 적힌 금빛 간판](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-02.webp)

![1층 가운데에는 투명한 벽과 문이 있다. 내부는 황금빛 그물망장식을 보여준다. 투명한 벽에 왼쪽은 설화수라고 적혀있다](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-03.webp)

![금으로 된 그물 장식으로 천장을 덮은 설화수의 상점 내부 사진. 이 방의 중앙에는 두 개의 회색 소파가 있다.](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-04.webp)

![금으로 된 그물 체인 장식이 벽과 천장을 덮은 설화수의 내부 상점 사진. 이 방의 끝과 가운데에는 흰색 대리석 탁자가 있는 나무 책상이 있다. 책상 위에는 다양한 화장품들이 진열되어 있다.](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-05.webp)

![침실 안쪽의 사진, 방의 한 가운데에는 흰색 시트로 덮인 침대가 있고, 왼쪽에는 욕조가 보인다.](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/sulwhasoo-flagship-store-seoul-guide/visitseoul-sulwhasoo-flagship-store-seoul-guide-06.webp)

## Visitor Information

- Phone number: 02-541-9270
- Website: [View website](https://www.sulwhasoo.com/kr/ko/flagship/journey/journey.html)
- Hours: 10:00 ~ 19:00
- Closed: Closed on the first Monday of the month, January 1, and on Lunar New Year’s Day and Chuseok
- Open: Daily
- Address: 18 Dosan-daero 45-gil, Gangnam-gu, Seoul 06021 (Sinsa-dong)
- Transportation: Exit 5, Apgujeongrodeo Station on the Suin–Bundang Line, 708m

::google-map{query="Sulwhasoo Flagship Store Seoul" title="Google Maps: Sulwhasoo Flagship Store Seoul"}

Source: [설화수 플래그십 스토어](https://korean.visitseoul.net/shopping/%EC%84%A4%ED%99%94%EC%88%98-%ED%94%8C%EB%9E%98%EA%B7%B8%EC%8B%AD-%EC%8A%A4%ED%86%A0%EC%96%B4/KOP038445)

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