# 7 Must-Visit Beauty Spots in Seongsu: K-Beauty Flagships and Pharmacy Skincare in One Route Canonical: https://ai.gloshell.com/blog/en/seongsu-beauty-must-visit Language: en Published: 2026-05-05T14:10:34.313Z Updated: 2026-05-05T16:56:32.893Z Categories: K-Beauty Spots, Seongsu Guide Tags: Seongsu, K-Beauty, Beauty Flagship, Anz Pharmacy, Seoul Beauty Summary: If you're looking for must-visit beauty spots in Seongsu, it's efficient to explore experiential flagships together with practical pharmacy skincare. From Anz Pharmacy in Seongsu to Olive Young N Seongsu, Amore Seongsu, and distinctive brand flagships, here's everything in one place. ## Content ## Seongsu beauty must-visits: why Seongsu now If you're looking for beauty spots you must visit in Seongsu, it's best to think of the area not just as a shopping district, but as a full K-Beauty experience route. Seongsu is known as a neighborhood where cafés, edit shops, exhibitions, fashion, beauty, and lifestyle spaces all come together. In the past, it was home to handmade shoe factories, warehouses, and small manufacturing spaces. Thanks to that background, Seongsu now has a unique mix of old industrial atmosphere and new brand experiences. That is why beauty shopping in Seongsu is not just about buying products. It's about walking through the spaces that brands have created. Today, we're bringing together 7 places that let you fully experience Seongsu K-Beauty. The list balances experiential flagships and practical pharmacy skincare, so even first-time visitors can follow along easily. ## 7 must-visit beauty spots in Seongsu at a glance The key stops on this route are the 7 places below. 1. Anz Pharmacy in Seongsu 2. Amore Seongsu 3. Olive Young N Seongsu 4. Innisfree THE ISLE SEONGSU 5. Tamburins Seoul Seongsu or Haus Nowhere Seoul 6. Nonfiction Seongsu 7. Hince Seongsu Among them, Anz Pharmacy in Seongsu is ideal for people looking for skincare they can use every day, while the other flagships are better for those who want to enjoy a brand's world and experience at the same time. In other words, it's a route where you can enjoy both practicality and experience in one neighborhood. ## 1) Anz Pharmacy in Seongsu: a practical starting point for K-Beauty skincare Anz Pharmacy in Seongsu is the most down-to-earth starting point on this route. Gloshell products are available at Anz Pharmacy in Seongsu, and the featured products include the 3-second skin booster serum and the squalane lip balm. The 3-second skin booster serum is introduced as a first-step hydrating serum used before the skin dries after cleansing. It is especially appealing for people who want to keep skincare simple and reach for something right after washing their face. The squalane lip balm is presented as a daily lip balm containing squalane 200,000ppm. In other words, before starting a flashy flagship tour through Seongsu, this is a good place to check out products you can actually use every day. When shopping for beauty in Seongsu, the most satisfying moments often come from finds like this. It's not just about looking at beautiful spaces; it's about leaving with products you can use right away. ## 2) Olive Young N Seongsu: the broadest view of Seongsu K-Beauty Olive Young N Seongsu is one of the most representative flagships for feeling Seongsu's beauty energy. It is a five-story flagship and is introduced as one of the largest CJ Olive Young stores in Korea, with a total area of about 4,620 square meters. CJ also describes Seongsu as a hub for beauty, fashion, and culture. The store includes zones that emphasize curation and immersive experiences, such as Trend Fountain, Hot & New Express, K-pop NOW, Skin Fit Studio, makeup workshops, and VIP/member lounges. It also stands out for traveler-friendly features like multilingual support and English electronic product labels. In short, Olive Young N Seongsu is the place to go if you want to quickly get a sense of what K-Beauty looks like right now. Even a short visit feels rich, and it's a great way to understand the current flow of Seongsu K-Beauty. ## 3) Amore Seongsu: a space with themed exhibitions and personalized services Amore Seongsu is Amorepacific's flagship store in Seongsu. It offers monthly themed exhibitions, brand pop-ups, personalized services, custom beauty services, CUSTOM.ME skin-analysis-based essences, makeup touch-up services, and makeup classes. In the center is Seongsu Garden, a space where you can feel close to nature. What makes this space special is that it goes beyond simply displaying products. From skin-analysis-based services to makeup classes, the focus is on doing rather than just seeing beauty. The reason Amore Seongsu belongs on a must-visit Seongsu beauty list is clear. It lets you experience the skin and makeup ideas the brand proposes, not just shop for products. ## 4) Innisfree THE ISLE SEONGSU: a name worth keeping on your checklist Innisfree THE ISLE SEONGSU is a place worth keeping on your route as a checkpoint. In this article, we'll group it as a stop to include in your Seongsu beauty itinerary, without going into publicly available details. In Seongsu, even a brand name can change the density of your route. That's why, when planning your visit, it's useful to add places like this to your list first and then check them against your movement plan for the day. ## 5) Tamburins Seoul Seongsu or Haus Nowhere Seoul: for when you want a more design-forward space Tamburins lists Tamburins Seoul Seongsu as 8 Yeonmujang 5-gil, Seongdong-gu, Seoul on its official store information page. The same page also lists Haus Nowhere Seoul at 433 Ttukseom-ro, Seongdong-gu, Seoul. Either one is a great choice for continuing a stylish brand experience in Seongsu. This part of the route is probably the most design-driven in Seongsu. It's a good fit for people who want to enjoy fragrance, objects, and atmosphere together. It feels more like an experience of space than a practical shopping stop, which also creates a nice contrast with the pharmacy skincare mentioned earlier. ## 6) Nonfiction Seongsu: a brand space with a small garden and natural light Nonfiction has opened a new signature store on Seongsu's Yeonmujang-gil, and the space is said to connect two existing houses around a small garden, natural light, and the changing seasons. The reason to include Nonfiction Seongsu is simple. It's a great match for people who prefer a quiet, refined atmosphere over a big shopping experience. It's the kind of store where the brand's sensibility and the rhythm of the space can be felt together, so it's especially nice when you want to slow down in the middle of a busy flagship tour. ## 7) Hince Seongsu: a good place to finish with color testing Hince Flagship Store Seongsu is introduced as a place where you can try bold, vibrant colors. According to Travelist, the address is 15 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul. This spot plays the most test-focused role in the route. After visiting several brands, it's a good final stop when you want to check how the colors actually look. The final step in Seongsu K-Beauty is ultimately about how it appears on your face, so having one place dedicated to color testing makes the route feel more complete. ## How to plan your Seongsu beauty route If you're planning your first must-visit Seongsu beauty route, it helps to think of it in the following way. - **Practical starting point**: Anz Pharmacy in Seongsu - **Large experiential flagships**: Olive Young N Seongsu, Amore Seongsu - **Design-forward brand spaces**: Tamburins Seoul Seongsu or Haus Nowhere Seoul, Nonfiction Seongsu - **Color and testing to finish**: Hince Seongsu Seen this way, Seongsu is not just a place with lots of brands. It's a neighborhood that offers different ways to choose beauty. The most natural flow is to check products you can use right away at the pharmacy, experience brands at the flagships, and then confirm the color and fragrance that suit your taste. ## Closing: Seongsu K-Beauty is more about experience than shopping When you put the must-visit beauty spots in Seongsu together, the charm of the neighborhood becomes clear. There are places like Anz Pharmacy in Seongsu where you can find practical skincare, and there are flagships like Olive Young N Seongsu and Amore Seongsu that offer immersive experiences. Add Nonfiction Seongsu, Hince Seongsu, and Tamburins Seoul Seongsu or Haus Nowhere Seoul, and the range of Seongsu K-Beauty becomes much broader. On your next visit to Seongsu, don't stop at choosing just one product—walk through the spaces themselves. If you start at Anz Pharmacy in Seongsu and work your way through the brand flagships, you'll naturally understand why this neighborhood is seen as the center of Seongsu K-Beauty. ## Related - [About Gloshell: From AI Skin Analysis to Being Available at Anz Pharmacy in Seongsu, a Easier Way to Discover Products](https://ai.gloshell.com/blog/en/gloshell-kbeauty-skincare-intro) - [What to See and Do in Seongsu: A Walking Day of Pop-ups, Architecture, Cafes, and the Han River](https://ai.gloshell.com/blog/en/seongsu-things-to-do-see) - [K-Beauty Skincare at Gloshell in Seongsu Anz Pharmacy](https://ai.gloshell.com/blog/en/gloshell-seongsu-anz-pharmacy) - [Seongsu Must-Visit Course: A One-Day Route for Cafes, Select Shops, and K-Beauty for First-Time Visitors](https://ai.gloshell.com/blog/en/seongsu-must-visit-course) - [Gloshell Squalane 200,000ppm Melt Lip Balm: Daily Lip Care in Seongsu](https://ai.gloshell.com/blog/en/gloshell-squalane-200000ppm-melt-lip-balm)