# Shopping in Myeong-dong

Canonical: https://ai.gloshell.com/blog/en/myeongdong-shopping-street-guide
Language: en
Published: 2026-05-12T06:08:18.255Z
Updated: 2026-05-12T10:38:23.000Z
Categories: Seoul Shopping
Tags: Shopping, Seoul Travel, Myeong-dong, Myeong-dong shopping, Shopping Mall, Myeong-dong Station, Seoul, Seoul Tourism, Seoul shopping, Things to Do in Seoul, Shopping Street, Myeong-dong Street, Seoul Tour, Brand
Products: None

Summary: Myeong-dong is regaining its former fame as major brands aggressively open flagship stores in the area. From shoes and clothing to cosmetics and global brands, it’s an easy place to enjoy shopping.

## Content

Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department Store, familiar to Japanese visitors, has both its main branch and Avenuel, its luxury wing, at the entrance to Myeong-dong. In addition, shops selling everything from shoes and clothes to accessories are densely packed in a range of affordable price points, so shopping here feels easy and 부담이 없습니다. Beauty stores are by far the most popular shopping spots. Along with The Face Shop and Etude House, which have won over Japanese women, stores such as Skin Food, Missha, Aritaum, Hanskin, and Banila Co. are counted among the best places for cosmetics shopping. Large flagship stores of global brands such as ZARA, Forever 21, and GAP are also concentrated in Myeong-dong, exciting foreign shoppers. The street stalls lining the roads are another element that makes shopping in Myeong-dong even more fun.

![Visit Seoul - 명동 쇼핑](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-shopping-street-guide/visitseoul-myeongdong-shopping-street-guide-01.webp)

![명동 쇼핑02](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-shopping-street-guide/visitseoul-myeongdong-shopping-street-guide-02.webp)

![명동 쇼핑03](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-shopping-street-guide/visitseoul-myeongdong-shopping-street-guide-03.webp)

![명동쇼핑4](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-shopping-street-guide/visitseoul-myeongdong-shopping-street-guide-04.webp)

![명동쇼핑5](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-shopping-street-guide/visitseoul-myeongdong-shopping-street-guide-05.webp)

## Visitor Information

- Phone: 02-120
- Hours: Vary by store
- Closed: Vary by store
- Address: 27 Myeongdong8-gil, Jung-gu, Seoul 04536 (Myeong-dong 2(i)-ga, M Plaza)
- Transportation: Around exits 5 to 10 of Myeong-dong Station on Subway Line 4

::google-map{query="Myeongdong Shopping Street Seoul" title="Google Maps: Myeongdong Shopping Street Seoul"}

Source: [Visit Seoul - 명동 쇼핑](https://korean.visitseoul.net/shopping/%EB%AA%85%EB%8F%99-%EC%87%BC%ED%95%91/KOP000067)

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