# Enjoy Myeongdong, where K-beauty and K-pop meet Canonical: https://ai.gloshell.com/blog/en/myeongdong-k-beauty-to-k-pop-guide Language: en Published: 2026-05-12T09:19:10.554Z Updated: 2026-05-12T10:48:30.000Z Categories: K-Beauty Spots, K-Culture Spots Tags: Myeongdong, Myeongdong Theater, Play with Seoul, Norazo tourism special zone, LU42, Star Avenue, Myeongdong Tourist Information Center, commemorative photos, K-style Products: None Summary: Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit. ## Content Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are the Myeongdong attractions introduced in it. LU42 is a new-concept cosmetics select shop with three stores in Seoul: Myeongdong, Hongdae, and Gangnam. If you remember the “flower MBTI” that was popular across online communities, you have already come across LU42. It currently carries 11 brands in total, including cosmetics, fashion, and masks. Browse a variety of products at the Myeongdong flagship store, which features a pleasant golden interior. ![K-BEAUTY부터 K-POP까지 한곳에 다 있는 명동에서 놀아보자](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-01.webp) ![#K-STYLE / Let's all change](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-03.webp) ![#Fun #Shopping / I want to have both fun and shopping](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-10.webp) ![STAR AVENUE](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-12.webp) ![명동관광정보센터](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-14.webp) ![K-BEAUTY부터 K-POP까지 한곳에 다 있는 명동에서 놀아보자](https://gloshellai.s3.ap-northeast-2.amazonaws.com/uploads/blog/visitseoul/20260512/myeongdong-k-beauty-to-k-pop-guide/visitseoul-myeongdong-k-beauty-to-k-pop-guide-15.webp) LU42 **Address: **42, Myeongdong-gil, Jung-gu, Seoul, 1st and 2nd floors **Hours: **Open year-round, 10:00-22:00 **Inquiries: **02-3789-5565 Access: 5-minute walk from Exit 6 of Myeongdong Station on Line 4 **Website: **[Website](https://www.lu42.co.kr) **Instagram: **[Instagram](https://www.instagram.com/lu42.official/) Myeongdong Theater In Myeongdong, there is a place where you can feel the history of culture and the arts. Opened in October 1936, Myeongdong Theater was a large cinema that could seat around 1,100 people. After Liberation, it was used as a performance venue, and following a renovation in 2009, it reopened as a theater dedicated to stage plays. It was designated as a Seoul Future Heritage site, recognizing its value as a center of modern and contemporary Korean culture and the arts. Myeongdong Theater **Address: **35, Myeongdong-gil, Jung-gu, Seoul **Hours: **Weekdays 13:00-20:00 / Weekends and public holidays 10:00-17:00 (Lunch break 12:00-13:00) **Inquiries: **1644-2003 Access: 4-minute walk from Exit 6 of Myeongdong Station on Line 4 **Website: **[Website](https://www.ntck.or.kr/ko) **Instagram: **[Instagram](https://www.instagram.com/ntckall/) **Facebook: **[Website](https://www.facebook.com/ntckall) **Blog: **[Website](https://blog.naver.com/ntck1234) **YouTube: **[Website](https://www.youtube.com/channel/UC-2Nn7WrZJkx1m-g_Y0Gf2Q?view_as=subscriber) Star Avenue At Star Avenue, there are attractions where you can experience Hallyu content. Inside the tunnel, there is the “High-Five Zone,” filled with stars’ handprints. Place your hand over the handprints, and you can meet your favorite star on the LED display. You can also take commemorative photos with stars at the recently created “Star Mirror Zone.” Come enjoy shopping and Hallyu at the same time. Star Avenue **Address: **30, Eulji-ro, Jung-gu, Seoul, 1st floor of Lotte Department Store Myeongdong Main Branch **Hours: **08:30-21:30 **Inquiries: **1688-3000 (Lotte Duty Free Myeongdong Main Branch) Access: 1-minute walk from Exits 7 and 8 of Euljiro 1(il)-ga Station on Subway Line 2 **Website: **[Website](https://kr.lottedfs.com/staravenue/staravenue) **Instagram: **[Instagram](https://www.instagram.com/lottedutyfree/) Myeongdong Tourist Information Center If you need help in Myeongdong, an essential stop on any Seoul trip, visit here. The Myeongdong Tourist Information Center provides basic tourist information for Seoul travel, as well as help with lodging and performance reservations. It also offers various services that make travel more convenient, such as mobile phone charging and commemorative photo taking, so it is a great place to stop by while walking around Myeongdong. Myeongdong Tourist Information Center **Address: **Annex, 1st floor, Hana Financial Group Myeongdong Building, 66, Eulji-ro, Jung-gu, Seoul **Hours: **09:00-18:00 (Closed on Sundays and on the day of major holidays) **Inquiries: **02-778-0333 Access: 3-minute walk from Exit 5 of Euljiro 1(il)-ga Station on Subway Line 2 **Instagram: **[Apply link](https://www.instagram.com/ticmyeongdong/) **Facebook: **[Website](https://www.facebook.com/MyeongdongTouristInformationCenter) Source: [K-BEAUTY부터 K-POP까지 한곳에 다 있는 명동에서 놀아보자](https://korean.visitseoul.net/hallyu/K-BEAUTY-%EB%B6%80%ED%84%B0-K-POP-%EA%B9%8C%EC%A7%80-%EB%AA%85%EB%8F%99/KON038087) ## Related - [K-Beauty Places Born as Complex Cultural Spaces](https://ai.gloshell.com/blog/en/k-beauty-place-complex-culture-space-guide) - [K-Beauty at Its Finest: Flagship Stores](https://ai.gloshell.com/blog/en/k-beauty-flagship-store-essence-guide) - [AMOREPACIFIC / K-Beauty Makeup Class](https://ai.gloshell.com/blog/en/k-beauty-program-seoul-guide) - [2023 Seoul Hallyu Travel Guide “Person:able Seoul”](https://ai.gloshell.com/blog/en/personable-seoul-hallyu-guide) - [More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands](https://ai.gloshell.com/blog/en/k-beauty-flagship-store-seoul-guide)